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Shanghai Expo Web: The Bureau of Shanghai World Expo Coordination , Shanghai
Foreign Investment Commission, Shanghai Foreign Economy and Trade Commission and
Shanghai Foreign Investment Enterprise Association have jointly hosted the
explanation conference for Shanghai Expo promotion 2005 recently. Topics like
brand construction of Expo2010 and brand promotion of Expo2010 were talked in
details. Presented and spoke on the conference were Liu Jinping, deputy director
of Shanghai Foreign Economy and Trade Commission and Dai Liu, deputy director of
the Bureau of Shanghai World Expo Coordination. 2005 is the first year to carry out in an all-round way the brand promotion, which is expected to help improve and enhance the impact of the Expo and inject more energy into the Expo. The brand promotion focuses on the Expo theme"Better City, Better Life"and has different promotion themes each year. As a starting year, the promotion theme in 2005 is"Discover City, Discover Life---Everything Starts with the World Expo". So by the three programs as road-show, TV series and Expo knowledge Contest under the theme of"Everything Starts with the World Expo", it is expected to publicize to the public the Expo history, what Expo is about as well as the significance the Expo brings to human beings, helping the public with a better understanding of Expo and encouraging them for an active participation.
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