By Xu Yongshun

World Expo displays human culture. Since "The Great Exhibition of the works of industry of all nations" in 1851 in Britain, World Expo has become a forum for global economics, technology and cultural fields. Furthermore it offered a significant stage for people from various nations to summarize historical experience, exchange wisdom, conduct teamwork and look into future. World Expo is a presentation of human achievements and anticipation. Hence, through the theme and science technologies displayed it pointed out the direction for world development. Simultaneously company groups hall, on the participating side, often bring charming highlights to World Expo.

Wonderful Company Groups Hall at Aichi World Expo

The Corporate Pavilion at Expo 2005 Aichi was the most charming hall in Expo history. Queues of people waited outside almost all the Corporate Pavilions. About 29.62 million visitors were attracted to the nine Corporate Pavilions, 3.3 million for each on average.

Corporate Pavilion–Surprises for 2010

World Expo is an international communication platform and a stage for enterprises to improve their brand images. The corporate participants should have good public images and own the technological, artistic and organizational capabilities to illustrate the theme -- "Better city, better life." What surprises will the corporate pavilions of Expo Shanghai present to the world?

The corporate pavilions will be in Puxi side, along Huangpu River between Nanpu and Yangpu Bridge -- a good geographic location, surrounding environment. It will be a charming attraction in the Expo zone.

Architectural design that goes beyond time and space

Unlike other previous World Expos, the space provided for the corporate pavilions will be different. The designers could use their bold imagination to design buildings that could match with the Expo theme as well as promote corporate images. They should perfectly blend the Expo theme and the corporate idea.

For example, if a famous computer company participates, it will be good to design the building into the shape of a computer and the interior can be divided into "hard drive", "CPU", "power", etc. The roads can be labeled as cables. The visitors will think of the products immediately after they enter the pavilion. If an automobile company comes, it is interesting to design the building into the shape of a car and let the visitors to have virtual experience of F1 racing in a space similar to driver's seat. The designers could also blend in the origination of Chinese culture and let the visitors have the experience to "fly to the Yellow River". If an electronic enterprise comes, it is good to design the pavilion into the shape of a giant robot that looks like a metallic future robot from the outside and parts from the inside, which will definitively attract visitors.

Space for corporate pavilion

The division of Expo pavilion displaying space follows certain rules. Regardless of the area of the pavilion, there is a "three-part method" in the relationship of the displaying space and content -- entrance, theme, and exit. The three parts can be utilized to match with the theme. The design of entrance should give the visitors a most direct shock, like simple language, image or animation, model and sculpture, so that the visitors would expect more for the theme area. For example, the blocking walls of the waiting area in Mitsubishi pavilion were made out of countless drinking bottles. The main area and theme area should have a shocking theme story that makes the visitors appreciate the new experience of high and advanced technologies. The visitors should feel to be in wonderland. At the exit, the designers could use relevant models or small items to illustrate the corporate interpretation of the theme. If the three parts are properly arranged with high technologies and innovative ideas, the visitors will have more understanding of the Expo theme while appreciating the experience.

Expo Shanghai will attract capable and influential leading enterprises in various fields to participate and become a wonderful part of the Expo. The enterprises will take advantage of their professional experience, innovative abilities, marketing resources and economic capabilities to realize the Expo theme "Better city, better life." Simultaneously, help organize a successful, exciting and unforgettable Expo with the Expo Shanghai organizers.