Mascot Design Solicitation Announcement for the Expo 2010 Shanghai China

January 17, 2007

The Expo 2010 Shanghai China will be held from May 1 to October 31, 2010 in Shanghai China. In order to hold a successful, splendid and memorable global event, the Bureau of Shanghai World Expo Coordination is authorized to solicit mascot design around the world by the National Organizing Committee of Expo 2010 Shanghai China. The solicitation starts on January 17, 2007 and will close on May 31, 2007. For the detailed requirements and qualifications with regard to this solicitation, please refer to Rules of the Mascot Design Solicitation for the Expo 2010 Shanghai China.

Bureau of Shanghai World Expo Coordination

Rules of the Mascot Design Solicitation for the Expo 2010 Shanghai China

January 17, 2007

The Mascot Design Solicitation for the Expo 2010 Shanghai China (hereinafter referred to as "the Solicitation") is to select the official mascot for the Expo 2010 Shanghai China (hereinafter referred to as "Expo 2010") with the efforts of the whole nation and of the world alike. The Solicitation and the Mascot will communicate and promote the idea of Expo 2010, Comprehension, Communication, Happy Reunion and Cooperation and the theme of Expo 2010, inter alia, Better City, Better Life, to the whole world.

1.Organizer

The Organizer of the Solicitation is the Bureau of Shanghai World Expo Coordination (hereinafter referred to as "the Bureau"). The Bureau sets a mascot design solicitation office (hereinafter referred to as "the Solicitation Office") to be in charge of the Solicitation..

2.Solicitation Period

The solicitation starts on January 17, 2007 and will close at 6 p.m. Peking time on May 31, 2007 (hereinafter referred to as "the Deadline"). Any proposal submitted later than the Deadline will not be qualified for the Solicitation regardless any reason whatsoever.

3.Participant

3.1. Any individual and/or organization who is interested in and support Expo 2010 may participate the Solicitation. Participants shall fill in and sign the attached Application Form of Mascot Design Solicitation for the Expo 2010 Shanghai China (hereinafter referred to as "the Application Form") and the Commitment Letter of the Author(s) for the Mascot Design Solicitation for Expo 2010 Shanghai China (hereinafter referred to as "the Commitment Letter"). The Participant is required to submit the Mascot Design, the Application Form and the Commitment Letter (the three aforementioned essential documents referred to as "the Proposal") before the Deadline, in the matter stipulated in the Rules.

3.2.Any individual and/or organization who takes part in the organizing and selecting procedure of the Solicitation are not qualified to be a Participant.

3.3.Participants shall not mislead the public to any non-existing relationship between the Participants and Expo 2010. Without prior written permission from the Bureau, the Participant is not allowed to promote their participation.

4.Proposal

4.1.Each Participant shall submit a Mascot Design, the Application Form and the Commitment Letter. Missing any part of the above documents will disqualify the Participant for the Solicitation. Each Proposal shall be written in Chinese and/or English. In case of the use of both languages, the Chinese version will prevail.

4.2.Mascot Design shall include the drawings, the title and the introduction of the mascot design, and which shall consider the following:

4.2.1.The image and title of the mascot design shall match with the theme of Expo 2010–Better City, Better Life. It shall also represent the idea of Expo 2010 -- Comprehension, Communication, Happy Reunion and Cooperation.

4.2.2.The drawings of the mascot design can be expressed through one drawing or multiple drawings of various scenes, poses and colors.

4.2.3.The drawings shall highlight Chinese cultural features, be personifiable, and adored by the public. In terms of expressing methodology, it shall be applicable to communication and re-creation through extended graphic, 3D and electronic media.

4.2.4.The mascot design shall try to indicate one or a few elements from the following:

a.The emblem of Expo 2010(wholly or partially)

b.EXPO 2010 (Capitalized or not)

c.SHANGHAI EXPO (Capitalized or not)

d.BETTER CITY, BETTER LIFE (Capitalized or not)

e.

If Participants need to use emblem of Expo 2010, they may contact the Bureau in the way mentioned in Article 5.2 or 5.5 of the Rules.

4.2.5.The drawings of the mascot design shall include both black and white, and colored versions, which are printed or drawn on A4 paper separately.

4.2.6.The title of the mascot design shall include both Chinese and English names. The names need to be marked at the proper position of the drawings. The names should be easy to pronounce and remember, and will not lead to any confusion.

4.2.7.The introduction of the mascot design will help the panel to understand the proposal. The introduction shall illustrate the idea and rational of the design, as well as the meaning of the title. The Participant shall print the illustration or write clearly on A4 papers. The introduction shall be clear and complete. The title of the introduction shall clearly mark the title of the mascot.

4.2.8.The Mascot Design shall not contain any information relevant to the author(s). All such information shall only be filled in the Application Form as required.

4.3.One Application Form shall be submitted for each Proposal, filled in and signed by the Participant(s). For the participation of an organization, the Application Form shall be sealed with its stamp, and the signature of its authorized representative.

4.4.One Commitment Letter shall be submitted for each Proposal, filled in and signed by the Author(s). For the participation of an organization, the Commitment Letter shall be sealed with its stamp, and the signature of its authorized representative. In case of more than one authors, the Commitment Letter shall be signed by all of them.

4.5.The Proposal shall also meet the following requirements:

4.5.1.The Proposal shall be original, and has never been published or known to the public before by any means.

4.5.2.The Proposal may take any style, provided that it is in compliance with the laws and regulations of the People's Republic of China, and social public order of P.R.C.

5.Participation

5.1.No application fee is required for the participation.

5.2.The Proposal shall be submitted to the following address via either mail, express or direct delivery(no other delivery means is acceptable):

Mascot Design Solicitation Office for Expo 2010 Shanghai China

Expo Mansion, 3588 Pudong Road (S), Shanghai 200125, China

Telephone: +86-21-22060150 ( Mascot Solicitation Office )

5.3.The date of the submission shall be the time upon which the Proposal is received by the post office where the Solicitation Office is located, or the moment indicated on the receipt by the Solicitation Office.

5.4.The Participant will be deemed to have acknowledged and accepted the Rules, once it has submitted the Proposal. The Participant may make further modifications or corrections to its Proposal before the exclusion of the Deadline.

5.5.The Participant(s) may download the Rules, the Application Form, the Commitment Letter, and the emblem of Expo 2010 from the official website of Expo 2010 at www.expo2010china.com.

6.Evaluation of the Proposal

6.1.The Solicitation Office will invite experts from relevant expertise to set up a panel for the evaluation of the Proposals. The Evaluation Rules will be otherwise formulated.

6.2.The National Organizing Committee of Expo 2010 Shanghai China(hereinafter referred to as "the National Organizing Committee") reserve the final right for the decision of the Winning Design for the Official Mascot of Expo 2010.

7.Awards

7.1. RMB 10,000 will be awarded to each of the 10 selected Excellent Designs.

7.2. RMB 200,000 will be awarded to the Winning Design for the Official Mascot of Expo 2010.

7.3.Authors of the above-mentioned designs shall be subject to taxes according to laws and regulations of relevant countries and/or regions (including but not limited to that of the P.R.C.).

7.4.Certificates will also be granted to the authors of the above-mentioned designs, in the name of the National Organizing Committee.

7.5.The awards will be granted by proposal. Co-authors may share the awards in the way agreed by themselves.

7.6.The award (in the form of cash or cheque) and the certificate shall be granted to the Participant(s) or its/their authorized representative(s) in writing. If there are more than one Participants, the award (in the form of cash or cheque) and the certificate shall be granted to the first author listed in the Application Form or its authorized representative in writing.

7.7.The result of the Solicitation will be put on the official website of Expo 2010 by the Solicitation Office.

8.Announcements

8.1.No design proposals submitted to the Solicitation Office shall be returned. The participant shall reserve the manuscript itself.

8.2.The Solicitation Office shall not be held liable for any loss or damages of arising due to late submission, any damage or loss of Documents as an incident to the process of submission (including and not limited mail in delay or loss, mistake delivery, mail stolen etc.)

8.3.The copyrights of the Proposals are protected by the laws of the P.R.C.. For the Winning Design for the Official Mascot of Expo 2010, all its intellectual property rights (including but not limited to copyrights and all rights in relation to its extended graphic, 3D and electronic media) will fall within the possession of the Bureau from the time of its creation. The Bureau reserves all the rights of its usage, development, modification, license and protection and etc.

9.Miscellaneous

9.1.The Rules and its relevant documents shall be made both in Chinese and English. In case of any discrepancy, the Chinese version will prevail.

9.2.The Bureau reserves the rights for the interpretation of the Rules and any other documents with regard to the Solicitation. Any unresolved matters related to the Solicitation will be further regulated and interpreted by the Bureau.

9.3.The Solicitation shall be governed and construed by the Laws of the People's Republic of China.