
From September 20 to 22, Federica Busa, Assistant Secretary-general of BIE
and communication expert, met with the "Communication and Promotion" team of
World Expo 2010 Shanghai.
Over the course of three days Busa discussed a detailed communication and
promotion plan for World Expo 2010 with the team. At the same time, she
exchanged opinions with principals of Public Relations Department, International
Participation Department, Market Development Department, Activity Department,
Human Resources Department and Operation Department. Busa praised and recognized
the preparations for World Expo 2010 Shanghai, and considered there was a good
strategic framework for the overall communication and promotion plan for World
Expo 2010.