Open Spaces and Green Lands

The waterscape of the Huangpu River will constitute the core open space. The open and green spaces within the site include the waterfront green belts on both sides of the Huangpu River, the Elevated Expo Boulevard, the green wedges, the Expo Square and quite a few other squares, and the pedestrian route. All these form a continuous network covering all functional zones, leading to the waterfront of the Huangpu River and connecting all the entrances and exits. It will function as a pedestrian route for visitors, a place for public activities, priority zones of landscape and ecological corridors for the enjoyment of visitors. Outside the enclosed area and adjacent to the primary entrances are planned large green belts to serve as emergency buffer zones.

In line with the urban cultural development of Shanghai on the one hand and the general layout of the Expo Park on the other, about a dozen theme sculptures will be located in the symbolic spaces in the Park. In addition, on the leisure meadows among the foreign national pavilion groups and clusters will be set up some special sculptures that reflect cultural features of different participating countries.

The ecological and landscape system will highlight the integration of water and green spaces, and will fit into the public spaces along the river, the layout of pavilions and the surroundings of the Expo Park.

According to the theme Better city, Better life, new urban ecological technologies and energy-efficient technologies will be adopted and applied in the Expo Park.

The public activity spaces consist mainly of the Expo Square, the Elevated Expo Boulevard and quite a few other squares. There will be many squares along the landscaped boulevard to form a square cluster. Some portion of the squares will be utilized as outdoor exhibition places according to exhibitors' demands.

As for the spatial organization, there are two strip-like squares to link up all pavilion groups and clusters throughout the Expo Park. There will also be some big patch-shape squares to serve as the main venue for major activities in the Park, and therefore to satisfy the needs of visitors for sightseeing and other activities.

Located to the west of China Pavilion and facing the Huangpu River, the Expo Square will serve as a place for important events, such as the opening and the closing ceremonies, and for the celebration of their exhibition days of official participants. The Elevated Expo Boulevard, running through both the Pudong and the Puxi Sections within the enclosed area, will serve as an ideal place for parades and celebrations.

The sightseeing corridors and the squares in the Expo Park will occupy among them a total land area of 30 hectares, with each square ranging from 2-5 hectares. Evenly distributed among all the functional zones, they will constitute a multi-functional space suitable for performance and celebrations for cultural exchanges, as well as for service facilities and outdoor exhibitions.

Stand-alone pavilions adopt a concentrated layout with rational linkage of entrances and exits between each other, so as to reduce the walking distance for visitors to the minimum. The ground level of some pavilions will be freed and open, so that visitors may queue up in shade. The central space encircled by the pavilions will form a square.

The interactive experience area will cover an area about 10 hectares in the Puxi Section reaching Bansongyuan Road in the south, Baotun Road in the west and Miaojiang Road in the east. Featuring creative and artistic production and cultural exchanges, this area is planned to contain cultural communities for both production and daily life.

Transport Arrangement

Transport facilities are provided in light of the following estimation: a total of 70 million visits to Expo 2010 throughout its duration, 400,000 visits per day on average, 600,000 visits on a peak day, and the maximum of 800,000 visits on an extremely peak day.

It is also estimated that, of all visitors to Expo 2010, 20:30:45:5 will be the ratio among visitors from Shanghai, those from the Yangtze River Delta, those from outside the Yangtze River Delta and those from overseas. It is estimated that rail transport will take up about 50% of the total traffic, ground public transport (including shuttle buses, tour buses and regular buses) about 35% to 40%, and the water transport about 5%. The remaining 5% to 10% shall rest with other means of transport, such as VIP vehicles, walking and bicycles. It is estimated to have 150,000 visits per hour during the rush hour.

The capacity of airports, railway stations and coach stations will be increased to facilitate access to the Expo Park. The rail transit lines and the Expo shuttle buses will go toward enhancing the traffic connection between the Expo Park and other areas.

By the year 2010, rail lines No. 4, No. 6, No. 7 and No. 8 that run through or pass by the Expo Park will have been basically completed and available for visitors. In addition, a special extension of rail transit line No. 13 will be constructed to run through the Expo site to help facilitate traffic movement in the duration of Expo 2010 Shanghai China.

Measures will be taken to restrict private cars. Park and Ride (P+R) will be constructed near the Outer Ring Road and the Middle Ring Road to encourage and facilitate visitors to take public transport to the Expo Park.

Entrances on water will be designed to improve accessibility to the Expo Park by water transport.

Circulation within the enclosed area consists of routes of visitors, freight, emergency and VIP. Driveways will run east to west across the Expo Park, including the Pudong and the Puxi Sections, and ring roads will encircle the pavilion groups and clusters. The traffic network in the Expo Park will be designed in such a way that pedestrians and vehicles are separated, and primary and secondary roads are arranged reasonably.

Tourist bus routes will run through all functional zones in both sections of the Expo Park, so tourists may get to every Community Center and pavilion on foot or by bus. In order to make transport in the Expo Park convenient and comfortable for tourists, bus stations will be located at an interval of less than 300 meters, and the location of bus stations will fit into the layout of pavilions and main pedestrian routes.

Freight and emergency vehicular circulation will be separated from pedestrian routes as much as possible. Roads in the east-west direction, one in the Pudong Section and another in the Puxi Section, will be designated for freight and emergency traffic, providing direct links between functional zones and their respective entrances and exits in order to give priorities to ambulances, fire engines and other rescue vehicles. Logistic traffic will be controlled as much as possible during the opening hours of the Expo. Helipads are also planned to meet special requirements.

VIP routes and entrances will be set apart from other types of circulation, and an independent entrance/exist will be installed in both of the Pudong and the Puxi sections respectively, to ensure more convenient, efficient and secure services for the VIPs.

Proper ticketing management will be practiced as a means to achieve a reasonable distribution of visitors at each entrance / exit. A visit guide covering one-day tour and itinerary of several days will be made and provided to visitors so as to orient visitor flow and therefore maintain order within the Expo Park. The visit guide will be made in connection with the IMS (intelligent management system) in the Expo Park so that visitors may acquire real-time information and therefore refine their on-site routes.

Based on the analysis of road networks and MRT lines and stations in surrounding areas, three main and two secondary entrances/ exits have been planned in the Pudong Section, and one main and two secondary entrances / exits in the Puxi Section, on the principle of decentralization of traffic and balanced allocation of entrances and exits. In addition, three waterway entrances / exits have also been planned along the Huangpu River.

Sufficient ticket and safety check points will be installed at visitor entrances according to the time and space of expected visitor entry, in order to reduce the waiting time of visitors.

Special entrances will be provided for different types of service vehicles, including those for VIPs, logistics, public sanitation, security, medical care and first aid, fire fighting and other operations. Special entrances and exits will also be designated for Expo shuttle buses. Visitors can book tickets at designated places in other parts of the city and then take Expo shuttle buses directly into the enclosed area, so as to relieve the congestion that may take place at primary entrances to the enclosed area.

According to the framework plan, a continuous pedestrian system will cover and connect the exhibition zones, and the pedestrian system and the vehicle traffic system will be arranged in alternation so as to separate pedestrians from vehicles.

For the purpose of the east-west pedestrian system, a sightseeing corridor is designed at the center of the pavilion area as the main pedestrian space for visitors and the major visit route since it connects with all major function groups. A north-south green belt vertical to the Huangpu River will link with the riverside pedestrian system.

The north-south pedestrian system is based on squares that link with all major and secondary entrances/exits. Running vertical to the riverside green belt, this system will lead visitors to the riverside activity space.

The pedestrian system connects perfectly with bus transits within the Expo Park, making it much easier for visitors to take buses.

15 parking lots tailored for Expo use, with a total land area of about 40 hectares, are located at the non-enclosed area close to the Expo entrances/exits. Among them, 4,000 ground parking spaces will be designated for buses. In addition, under the guidelines of on-site underground development plan, 1,500 spaces designated for standard cars will be constructed with the development of permanent buildings.

Other parking lots will be planned for public transport vehicles including shuttle buses, regular buses and tour buses. There will be designated parking lots for service vehicles for the purpose of the Expo, including those for VIPs, logistics, public sanitation, security, first aid, fire fighting and other operations.

Taxis, private cars and other cars shall only be parked farther away from the enclosed area to ease up traffic pressures around the enclosed area and shuttle buses will take visitors to somewhere near entrances/exits to the enclosed area.

The traffic volume during the rush hours across the Huangpu River between the Pudong and the Puxi sections of the Exposition site is estimated to be 50,000–60,000 person-times per hour. Means of transport will be provided during the Exposition to ensure cross-river visitor traffic, mainly including the cross-river buses and ferries. Special ferries will be provided exclusively for VIPs.

A tunnel will be constructed at Bowen Road as the internal cross-river tunnel. With four lanes in both directions, the tunnel may have a throughput of 3,500–4,000 standard cars per hour, and cater to cross-river visitor buses, special vehicles within the park, emergency vehicles, and VIP vehicles. Cross-river visitor buses, as the major means of cross-river traffic, will enjoy priority in traffic arrangement and be able to cross the river generally within 10 minutes.

Ferries will be arranged as a supplement to the cross-river buses, and ferry lines will be designed according to actual needs.

Shanghai has two airports, namely the Hongqiao International Airport and the Pudong International Airport. Convenient links will be provided between the airports and the Expo site via networks of expressways and urban trunk roads.

According to the original Development Plan of Pudong International Airport, its passenger throughput will have reached 20 million person-times by 2005 and 60 million person-times by 2015 respectively. However, with the rapid economic development in the Yangtze River Delta and based on potential effects of Expo 2010 Shanghai China, the latest estimation has it that the passenger throughput at the Pudong International Airport will have reached 60 million person-times by 2010. As a result, the extension project of Pudong International Airport will get started ahead of schedule, and the upgrading project of the Hongqiao International Airport will also speed up to divert the air traffic in a reasonable manner.

Currently, Shanghai has three passenger railway terminals with a total estimated throughput of 70–80 million person-times in 2010. Links are planned between the passenger railway terminals and the MRT network to enable visitors from outside Shanghai to reach the Expo site through the MRT system.

According to the plan, the city’s MRT network will be basically completed by 2010 when its traffic volume will increase from 1,100,000 person-times to 8,550,000 person-times, a rise from to 12% to 45% of its share in the total public transport. The city’s MRT network will link two airports in the east and the west respectively, and two railway terminals in the north and the south respectively, initially forming a multi-mode system of urban transport.

Transport infrastructure construction will be accelerated to meet the requirements of Expo 2010 Shanghai China and the urban development of Shanghai, aiming to build an interconnected urban road network composed of expressways as its backbone, main trunk roads, secondary trunk roads and feeder roads. To connect itself with the road network in the Yangtze River Delta, the links between the two airports and the road network between Shanghai and the neighboring provinces of Zhejiang and Jiangsu will be reinforced. It is estimated that the expressway network of the city will have reached 700 kilometers by 2010. Cross-river projects and other projects will also be accelerated. The construction of other related infrastructure facilities will also be accelerated, including the middle-ring expressway, cross-river tunnels, other expressways, the city’s other roads, transport interchanges and P&R hubs.

To link up with the expressway and highway networks between Shanghai and its surrounding areas, P&R hubs along the outer-ring expressway and the middle-ring expressway have been planned, so visitors coming from outside Shanghai in private cars can take shuttle buses to the Exposition site.

The expressways and main trunk roads surrounding the Exposition site are well integrated with the city’s road networks. Visitors can reach various public transport interchanges and public activity centers easily.

According to the preliminary plan, shuttle buses will be provided between the Exposition site and other activity centers, traffic terminals and hubs of the city.

Ticket Sales and Marketing

Ticket sales promotion is the most important source of the gross income of the business operation. It is one of the important indexes to final measurement of success of the Expo.

Ticket promotion is an integrated project that requires the coordination of various departments, technology support and multi-sales channels. Hence, incorporating elements of various other plans and departments is extremely important to the successful execution of the event management plan. Notably, "visitors" should always be at the heart of every single detail of the plan in order to generate the best Expo experience.

Tickets can be divided into daily tickets, weekly tickets, quarterly tickets and night tickets.

The organizer will set the price of all types of tickets by taking the international pricing standard and the actual situation of China into consideration.The Organizer preliminarily designs the discount and other rebates for various types of tickets as follows in order to advocate the idea of“the earlier you buy the ticket, the less you will pay and the more you can experience the Expo”.

At the same time, to encourage mass purchase and take good care of the interest of special social groups, the Organizer will design different preferential prices for different visitors.

It is predicted that 40 to 50 million tickets will be sold out. Considering the discount and preferential rate given to different visitors, the ticket revenue is predicted to reach RMB 6 billion.

Tickets will be distributed through three main types of channel: ticketing agents, direct sales through Internet and on-site sales. Ticket sales promotion will take advantage of pre-Expo events and the awareness developed by the marketing of the Expo 2010 brand. Since the expected visitors of Expo 2010 would be of large quantity, and the presale period would start 2 years ahead of the Expo, the Organizer would establish well-functioned computer network of sales control system and closely connect it with the information system of on-site management and visitor consultation in order to guarantee the consistence between ticket sales and on-site management

Accommodation for Expo Staff

An Expo Village with a total land area of about 23 hectares and a total floor area of about 300,000 square meters will be built in the reach of the Bailianjing Rivulet in the Pudong Section to provide accommodation and other related services for Expo staff. Physically, the center of the Expo Village is about one kilometer from the center of Zone A, two kilometers from the center of Zone B, three kilometers from the center of Zone C in the Pudong Section, one kilometer from the center of Zone D in the Puxi Section across the Huangpu River, and two kilometers from the center of Zone E in the Puxi Section across the Huangpu River.

The Expo Village includes hotels, service apartments, standard apartments, and various support facilities such as those for daily life, conferences, leisure and entertainment, maintenance, and car parks.

According to preliminary estimation, among the total floor area of Expo Village facilities, the hotel, the apartment and other support facilities will account for 10%, 80% and 10% respectively.

The apartment breaks down into 2 basic types, namely, service apartment and standard apartment. The former accounts for 32% of the total floor area of apartment, while the latter 68%.

The support facilities include a fitness center, a mini-supermarket, a laundry and other livelihood facilities for the pavilion staff of participants.

Taking into account the change of accommodation demand during the Exposition, the Organizer has designed the Expo Village with a capacity to accommodate maximum 10,000 people at the same time.

Meanwhile, appropriate accommodation facilities will also be provided to the east of the enclosed area in the Puxi Section for the use of pavilion staff of Expo 2010 according to the actual demand.

The area (in radius of one-kilometer away from the Expo Village) is surrounded by Nanpu Bridge, Dongfang Road and Pudong Road (South). Shopping facilities, restaurants and accommodation facilities are mainly located near Pusan Road and Linyi Road. This old residential quarter has been well developed with various commercial facilities. The shopping facilities include mostly supermarkets, especially mini-supermarkets. In addition, there are also pharmacies, computer and furniture stores.

Schedule of Project Construction

According to the planning and design of the Expo Park, and based on the main content and classification of construction projects, the Organizer has drawn up a general schedule for the construction of planned projects of Expo 2010 Shanghai China. The schedule has been worked out on the principle of“three ensures”as follows:

The construction schedule must Ensure that all pavilions and support facilities meet the functional requirements during the Exposition, Ensure that the construction of Expo 2010 projects is reasonably arranged, well organized, and efficient, to ensure that the pavilions and support facilities are completed in time and can be put to use when required.

The planning and construction of Expo 2010 projects will start in 2005 and end in 2009, which can be divided roughly into three phases. The first half of 2005 is the planning phase when the master planning and utility infrastructures planning of infrastructure will be worked out. The period from the second half of 2005 to 2007 is the design phase. Meanwhile, some key projects, such as the cross-river tunnels, the metro lines, the Community Center and the Performance Center will be started in the second half of 2005, while the construction of infrastructure facilities, support facilities and various pavilions will start in the second half of 2006. All the construction projects in the Expo Park will be generally completed in the second half of the year 2009.

Construction projects in the Expo Park can be divided into three categories: infrastructure facilities, pavilions, and support facilities.

Infrastructure facilities include metro lines, roads and related facilities, municipal infrastructure facilities, environments and landscapes and townscapes. The construction of these facilities will be completed in 2009.

Except for pavilions to be designed and built by foreign participants, all pavilions will begin to be designed in the second half of 2005 and the design process will have been basically completed by the end of 2007. The construction work will start towards the end of 2006 and be finished in the first half of 2009.

Including the Community Center, the Performance Center and other service facilities, the support facilities will begin to be designed in the second half of 2005 and the design process will have been basically completed by the end of 2006. In the second half of 2006, the Community Center and the Performance Center will start construction, and the construction of all the other support facilities will start in 2007 and end in the second half of 2009.

Exhibits will be arranged in the first half of 2010 before the opening of the Exposition.

Communication & Promotion Plan

Communication: refers to the communication campaign in attracting 200 countries, international organizations and Chinese provinces, municipalities and autonomous regions to participate in the Expo 2010. Other objectives are to:

Reposition World Expositions and the BIE (International Exhibitions Bureau) in a global perspective;

Construct a strong Expo image that could be used in a coherent manner for all Expo related communications;

Establish a mechanism framework between the BIE, the Organizer and participating countries;

Foster global dialogues on the theme and sub-themes of the Expo 2010.

Promotion: refers to the Promotion Campaign in attracting a total of 70 million visitors to the Expo, of which 95% are domestic visitors and securing USD 1.296 billion in total revenue for the Expo 2010 through combined ticket sales, corporate sponsorship, sales of licensed products and commercial property leasing. Other objectives are to:

Develop awareness of Expo 2010 in China, participating countries, BIE members countries and other countries;

Implement series of promotional activities that will expand the exposure and influence of the Expo.

In sum, the combined Communication and Promotion Campaigns should seek to provide succinct and timely information that will raise awareness and encourage participation from governments, companies and multilateral organizations. At the same time, it will generate enthusiasm in and participation from citizens of all colors, races and regions.

Communication Campaign and Promotion Campaign are interrelated as the effectiveness of one directly impacts that of the other.

Given the difference in targeted audiences, the time of execution is different for these two campaigns. Most of the Communication Campaign will be launched in the early stage of the preparation for Expo 2010 as the Organizer approaches governments, private corporations and international organizations. Meanwhile, the majority of the Promotion Campaign will be executed in the later stage as the Organizer works to attract visitors.

The success of the Communication Campaign, hence, will serve as a foundation for the success of the Promotion Campaign. For example, in having organized a successful Communication Campaign in a particular country where the government has pledged to participate in Expo 2010, the citizens of that country will be more easily enticed to come to Expo 2010. Similarly, an effective Communication Campaign that successfully gained widespread media coverage for the Expo 2010 will attract the participation of multinational companies.

The two campaigns also share resources and overlap in execution. For example, the attitudinal surveys conducted in the Communications Campaigns assist the Organizer in gauging public reactions in certain regions and in formulating corresponding strategies. The results of such a survey could also assist the Organizer when executing the Promotion Campaign in understanding the potential visitor population and in shaping the most appropriate promotional strategies.

The Organizer will explore opportunities to promote Shanghai at many international events and forums scheduled around the world over the next five years. The goal of this strategy is to seek an opportunity to promote Expo 2010 at any event, anywhere in the world, which attracts opinion leaders in business, culture, sports and the arts, governments, industry and business conferences and trade fairs and media.

The Organizer will retain leading domestic and international survey research agencies to conduct surveys among both opinion leader audiences and global citizens of their potential interest and participation in Expo 2010.

Two sets of research should be conducted. Research in 2005-2006 will be geared toward supporting the promotion of government, international organizations, and multinational corporate and NGO/NPO participation in Expo 2010. A second round of research will be conducted in 2008 and 2009 to measure perceptions about international and Chinese visitors interested in attending Expo 2010.

These research surveys will help the Organizer develop effective communications messages, themes, promotion materials and strategies for different global audiences.

A multi-year timetable has been established to develop and implement various communication activities in support of Expo 2010. The following are highlights of this timeline:

2006–2007

The Chinese Government will issue letters of invitation through its diplomatic channels, including Chinese embassies and consulate offices in foreign countries. For countries without diplomatic relations with China, letters of invitation will be sent through Permanent Mission of PRC to the United Nations. Collateral information materials, including print information and media kits, video tools, Internet sites, traveling exhibits and advertising campaigns will be developed and produced.

Based on the feedback of the potential participants to the letters of invitation, Chinese embassies throughout the world will be mobilized; the Central Government’s promotion delegations and special envoys will be organized and dispatched to advocate positive decision-making for participation of relevant countries and international organizations.

2008–2009

Efforts will be made to promote Expo 2010 during World Exposition 2008 in Zaragoza, Spain, a recognized exposition. The theme proposed for Expo 2008,“Water and Sustainable Development”, has an obvious link with the theme of Expo 2010, so it is a good opportunity to raise awareness of the theme of Expo 2010. China will stand ready to launch promotion activities on this occasion, focusing on the link between the theme of Expo 2010 and that of Expo 2008.

According to the experience of Aichi and previous World Expositions, the invitation process should be completed two years prior to the opening of the Expo. The Organizer will make full use of this last period to promote Expo 2010 in those countries still undecided about participation.

2009–April 2010

A regular consulting mechanism will be set up for the Commissioners-General of Section to share information on the progress of preparation of various theme events and promotional events.

May 2010–October 2010

During Expo 2010, Communication Campaign will continue in the form of celebrations, ceremonies, academic activities, BIE Day, national days, occasions of ethnic importance, cultural and art events, prize-awarding ceremonies, recreational activities and other international and domestic events that will take place during the Exposition.

In the preparation process, a number of prestigious cultural activities will be designed and a number of community activities featuring Shanghai’s culture will be introduced to attract public participation. These activities will serve to promote the theme of Expo 2010 in connection with the cultural brands, to combine the cultural resources closely with the Expo resources, and therefore to convey the ideals of the World Expositions and demonstrate the essences of the Chinese culture. At the same time, major public events such as sports games, tourist festivals and film festivals will be drawn upon as opportunities to create new highlights of the cultural environment for Expo 2010.

Various cultural, arts and academic activities will also be organized. Cultural activities related to the Exposition will be designed and staged. Books on cultural relics will be compiled and published in different languages. Documentaries will be produced in series to introduce historical capitals of China with a special theme every year. Contests of photographs and fine arts will also be organized.

The contests on logo, slogan, theme song, posters, mascot and flag will be completed along with the preparation process.

The Internet and its related information-technologies will be important tools to inform global audiences about Expo 2010. Internet-based communications and promotion programs will also be carried out in cooperation with the leading local and overseas media, news and commercial websites, and other international websites, so as to promote Expo 2010 online. The huge user base of websites will be extensively utilized to design effective communications and promotion.

The official Expo 2010 website will provide updated and comprehensive information on all aspects of the world exposition–it will be developed and maintained as a single source of news, information and latest developments for global audiences. The website will be aggressively marketed and promoted so that it will attract millions of visitors, and become the single most useful tool for anyone in the world seeking immediate information and news about Expo 2010.

The Organizer will optimize the ranking of the Expo 2010 website on leading search engines. This will allow the Organizer greater control over what information people find online. By allowing stakeholders to register on the website to receive more information, the Organizer will have a powerful communications database when they need to send information or news to targeted stakeholders.

Advertising will play an important role in marketing and promoting Expo 2010 around the world. It will enable the Organizer to develop a unique and identifiable brand for this event and develop unfiltered messages and themes to people in government, business, media, culture and citizens worldwide.

The Organizer will take full advantage of newspapers, broadcasting, television, radio and the Internet. Special programs on Expo 2010 preparation and popular involvement will be aired on satellite television channels. The magazine,“Expo 2010 Shanghai”will continue to be published and improved along the way. Through a bidding competition, the winner will be entrusted with the compilation and publication of a series of books under the theme of Expo 2010, bearing the same logo and in different languages.

Modern audiences are willing to spend time online if they can have access to updated, unique, rich, personalized and interactive content. The Organizer will link the official website of Expo 2010 with relevant government websites and portal websites, to set up an Expo platform in joint efforts with well-known Internet media in China so that the public will be able to know about the progress of the Exposition in real time.

The Organizer will provide visits to Expo 2010 by fully utilizing the historical and cultural heritage and folk customs peculiar to Shanghai and China, such as those based on natural scenery, historical relics, traditional culture and folk tales. The Organizer will hold design contests for tourist souvenirs in connection with Expo 2010 and introduce a number of souvenirs that boast artistic taste and epitomize the cultural spirit of Shanghai.

In cooperation with relevant tourist institutions, the Organizer will develop tourist routes to Expo 2010 and launch a promotion campaign targeting the home market. The Organizer will set up a promotion stand in the annual International Tourism Fair and select an image envoy for Expo 2010. The Organizer will also enhance cooperation with other major tourist destinations in the country to design and promote special cultural and tourist products related to the Exposition.

The Organizer will strengthen cooperation and contact with institutions and corporations engaged in tourism, including tourism associations and tourism promotion administrations in major provinces and regions, renowned tour agencies, airlines and major tourism-oriented media.

A selected number of leading multinational corporations with China-based offices will be invited to establish corporate pavilions to demonstrate their innovations, discoveries and latest advances in science and technology. Expo 2010 will provide a unique opportunity for global companies to enhance their brands and corporate reputation, and provide direct contact and interaction with 70 million consumers from China and around the world.

Preliminary After-use Plan

The after-use depends mainly on a clear functional definition for the planning area of 5.28km2, and a coordinated and comprehensive arrangement before and after the Exposition. In light of the re-adjustment of urban layout and the re-development of both sides of the Huangpu River, the Exposition site, through construction before and re-development after Expo 2010, will become a landmark in the downtown area of Shanghai in the 21st century, a modern center for international cultural exchanges and business, and a model for metropolitan re-development. The after-use consists of three aspects: (1) the after-use of the pavilions; (2) the re-development of the land; and (3) the continued use of the newly built infrastructure and service facilities.

In light of the social and economic development strategy of Shanghai, and according to the current city functions and facilities, the Organizer will try to make the Exposition a complement to the shortfalls in urban functions during and after the great event and see to it that the after-use may fit into the overall development strategy of the city. It is important to take into full account all the tangible assets created by Expo 2010, such as the massive transport system, various architectures and facilities, as well as its intangible legacy to the whole society after the close of the Expo 2010.

The Expo site is located at the midpoint between the Pudong International Airport and the Hongqiao International Airport. It goes along the Huangpu River, between Nanpu Bridge in the north and Lupu Bridge in the south, with Xupu Bridge farther south and the Lujiazui Financial Zone in the northeast. It is also backed up by such logistics centers as the Yangshan Deep Water Port and the Waigaoqiao Bonded Zone. All in all, it shows an obvious advantageous location in terms of transport, finance and logistics, which will render rationality and feasibility to its after-Expo development as an international trade zone. Comparable to the Lujiazui Financial Zone in all configurations, the Rear Bund Area is well positioned as International Trade Zone in Shanghai. An entirely new Trade Center will emerge on the Expo site when the after-use plan is carried out.

According to an analysis of the land value of the Exposition site before, during and after the Exposition respectively, it is clear that initial investment in Expo 2010 will be substantially rewarded during and after the Exposition through reasonable management and operation. However, the post-Expo value will be the true legacy to the residents of Shanghai and the Chinese people as a whole. Herein lies the ultimate evaluation of Expo 2010. To make the Exposition a success, it is crucial that we should take full account of after-use while drawing up plans and implementing them at an early stage so that the value expected of the Exposition may be realized to its full extent both economically and technically.

In line with the principle of flexibility for after-use and keeping pace with the times, the Organizer will reserve sufficient space at the Exposition site for sustainable development to ensure close connection between the re-development of the site and the overall development of the city. This will help maximize comprehensive benefits and leave enough time and space to after-use development.

After Expo 2010, the Exposition site will constitute an important part of the city of Shanghai, presenting not only quality urban life of a metropolis, but also the features and spirit of the city’s culture.

According to relevant regulations of the BIE and the tradition of World Expositions, all pavilions shall be temporary pavilions and the sites assigned to participants shall be returned to their original condition after the Exposition. The Organizer encourages the participating foreign countries to construct their own national pavilions in a manner that reflects the theme of the Exposition, their respective national cultural heritages, and the architectural styles of their cities. The Organizer, together with the participants concerned, may decide which pavilions can be preserved and to which location they may be re-assigned.

The pavilions to be preserved shall fit into the eco-environmental agenda of the 21st century, with special attention paid to nature, environment, health and energy efficiency. They shall reflect the contemporary desire for sustainable development with harmony between human beings and the nature, and display the perfect combination of good design and natural ecology. The buildings shall also reflect the state of the art technologies in the use of new materials, new technologies and new structures. The building materials shall be environment-friendly materials easy for assembly and disassembly, so as to make future removal and reconstruction technologically and economically possible.

The Expo Village complex, based on the existing structures, with the full consideration of the after-use, is planned to be turned into a comprehensive urban community with an integration of all the functions of commerce, tourism and entertainment, where service apartment houses dominate with complete support facilities of service.

The planning of public support facilities of service will be made in very close connection with the planning of the after-use of the Expo Park, and those facilities will be an organic part of the Expo Park after the Expo duration through preservation, renovation and removal.

Different ways of preservation will be taken, in the light of the current condition of the buildings within the park and the master plan of the Expo, and the preservation projects of the buildings concerned and value differences of the buildings themselves. The planning will divide the protected buildings and preserved buildings within the site boundary into three types: protected buildings, preserved heritage buildings and generally preserved buildings during the Expo.

The re-development of the Expo area will be conducted in line with both the functions and the future development of this area. International cultural exchange is one of the city’s important functions and a significant means to demonstrate the city spirit. However, the city lags far behind other international metropolitan cities in terms of cultural amenities, especially large complexes. As the number of foreign consulates-general and representative offices in Shanghai rises year by year and more domestic and overseas agencies converge in Shanghai, along with the accelerated development of the modern service industry, the shortfall of such facilities is even more apparent. As the policy for the downtown area is to increase public space and common green area, decrease FAR (floor area ratio) and total buildings, the demand for the first class office buildings will continue to grow and exceed supply. We will take advantage of the impact of the Exposition to re-develop the site with a view to meeting the demand for international cultural exchange facilities and business services. In this way, the Exposition site will be turned into a complex catering to international cultural exchanges, international relations, business, and tourism with adequate residential quarters.According to the theme“Better City, Better Life”, a really vigorous and dynamic urban area will be built here that will fit into the current urban fabric and merge with the life in the surrounding area.

The re-developed area on the Expo site will extend along the city functional axis line, running northwards along South Xizang Road to the People’s Square, the Administration Center and the downtown area, and be closely connected to the downtown area by the transport axis line of South Xizang Road and Metro Line 8.

The Expo Plaza and the axis line (the Expo Boulevard) will remain as a municipal public center for outdoor gatherings and cultural performances. The plaza cluster and the pedestrian sightseeing route, in somewhat diminished size, will selectively emerge as a space system for local public activities with all the dining and entertainment facilities intact. The performance center and cultural squares will become a stage for urban activities in this region where cultural feats may be always presented.

The Riverside Green Land will be preserved as a large open space for public activities in Shanghai after Expo 2010.

The two waterfront green belts will be kept and constitute part of the open space on both sides of the Huangpu River.

The green wedges will also be partially kept and, with the land re-development, strengthen the connection between the waterfront areas and the water. They will bring the city closer to nature, thereby increasing the value of the waterfront land.