By Dai Qian/Photographed by Xu Jiechen & Huang Dakang

“The hosting of the Expo Shanghai will be a stimulating event for every enterprise in Shanghai. The employees of China Eastern Airlines are all looking forward to being a participant in and being able to make their own contributions to the successful hosting of the global pageant after the city’s successful bid for the rights to host the Expo 2010 Shanghai,”said Luo Chaogeng, General Manager of China Eastern Airlines, in describing the company’s passion for the Expo Shanghai. After learning that his company has been formally selected as the partner for the Expo Shanghai, Mr. Luo said his company will definitely be an excellent strategic partner for the Expo Shanghai.

“The Expo Shanghai will provide a precious opportunity for the development of China Eastern Airlines, and the company will seize it to build up the most competitive network-based airlines in the Asia-Pacific region with good safety records, top service brand, high profitability, dedicated employees enjoying working at the company and broad recognition by major clients, adding extra color to the Expo Shanghai and better explanation to the theme of‘Better City, Better Life’,”Mr. Luo said.

He added that China Eastern Airlines will boast a fleet of 322 aircrafts by the year of 2010, with the number of passenger seats totaling 55,000, translated into an annual increase of 12.8% in comparison to the figure at the end of 2005. In the year of 2010, the company will provide ample transportation power for the World Expo with its younger, more advanced, more comfortable, and more eco-friendly fleet.

As a partner of the Expo Shanghai, China Eastern Airlines has christened one of its long-haul passenger jet A340-600 as“World Expo”. The maiden flight of the‘World Expo’jet started from the Beijing International Airports, signifying the official start of the market development for the Expo Shanghai as well as the landing of Expo Shanghai, the national-event, in Shanghai.

China Eastern Airlines will not only be the partner in preparing for the Expo Shanghai, more importantly, it will also play an active role in promote, implement and display the meaning of the‘Better City, Better Life’theme of the World Expo. The company will be a key operator in the preparatory system of the Expo Shanghai on the back of its specialized experience, innovative ability, market resources and economic strength in the preparing and hosting of the World Expo.

To this end, the company has required each of its employees to be a propagator, practitioner and displayer for the theme of the World Expo.

“China Eastern Airlines will endeavor to translate the spirits of the World Expo and the culture of the company into a conscientious move by the employees, integrating the thematic philosophy of the Expo Shanghai into its management systems, the behaviors of employees and the image of the company in its efforts to make positive contributions to the Expo Shanghai,”Luo added.