Written by: Luo Ba Photographed by: Sang Guohua and Luo Ba

Mr. Wu Jianmin, president of Bureau of International Expositions (BIE), noted in particular the misgivings about the overall quality displayed by Chinese people in tourism in his speech titled "World Expo & International Image Building". As this booming business continues to develop, the issue has caught attention of an increasing number of people. Following the opening of Hong Kong Disney Land, news media has on a couple of occasions presented the issue on the table. Meanwhile, 2005 World Expo that just ended in Aichi, Japan, offered quite a few valuable enlightenments as how to manage things rightly. Speaking of the expo this year in Japan, visitors shared one opinion, "Though a lot of people went over there, there was an amazing order at almost all sites, with every single person queuing and walking quietly. We have never seen anybody jumping the queue, let alone quarrel with one another."

What are we supposed to do when the predecessors impressed us with their conducts? At Shanghai Tourism Festival 2005, what thousands of "little hosts" did was expected to arouse people's awareness of tourists' quality. The hope is that we can do a better job in Shanghai, China in the near future.

As part of the keynote events of the tourism festival this year, "Get Ready for Expo with Happiness & Quality-give clear visibility to children", hosted by Chang Ning District Tourism Bureau and planned by Shanghai Expo Cultural Media Co., Ltd, covers "volunteer recruitment", "Birthday Tour-Expo Theme Celebrations", "Birthday Tour & Quality Publicity" and so on that were selected from a collection of "golden ideas" starting in late June and will last till the end of this year. The event aims at cultivating children's creative powers that would be used to help enhance the tourists' quality in Shanghai.
These young Expo volunteers had a common wish: "Shanghai World Expo will be right here in the city in 2010, when each of us will act as a host to all the visitors. Let's start with disseminating the idea of good tourism. We promise we will do better than any other hosts ever in 2010!"

（Photo 1）"Clear Visibility Lookout Post", as one of the "Golden Ideas", stands at each scenic spot and green belt, urging passers-by to avoid unwelcome conducts during tourism
（Photo 2）"Castoff Fashion Show"-contributed by a central elementary school in Jing'an District
（Photo 3）A juvenile volunteer dressed up in "castoff" publicized friendly tourism to tourists in Jing'an Park.
（Photo 4）"Hundred-meter Expo Artistic Scroll" at New HongQiao Green Belt attracted the participation of hundreds of children
（Photo 5）Juveniles signed before the "signature forest of good wishes"
（Photo 6）A foreign student in Shanghai took his role as a "friendly-tourism volunteer" as well
（Photo 7）The preparatory events for World Expo are set to be a long-term focus of the young population.