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Beautiful Butterfly Orchid -- Impressions of the Shanghai Oriental Art Center
Date:26/08/2006
By Dai Qian

At the intersection of Clove Street and Century Avenue in the Pudong New Area stands the Shanghai Oriental Art Center. It features unique architectural elements that make it stand out from surrounding buildings.
It covers 23,161 square meters with a floor space of 39,964 square meters. It is architecturally bold and equipped with advanced facilities to serve its main purpose - being the high-brow art venue.

Beautiful Butterfly Orchid

Different from the Pudong New Area Government Building, which is a massive rectangular structure, and from the Shanghai Museum of Science and Technology, which spread out along a horizontal plane and features overlapping straight-line elements, the Shanghai Oriental Art Center is characterized by soft and gentle curves. It consists of five hemisphere-shaped structures ranging from the foundation to the roof. It rises up from the ground to the sky. The five hemisphere structures, which are strung together by a glass curtain wall, are the main entrance, the Oriental Opera Theater, the Exhibition Hall, the Oriental Music Hall and the Oriental Performance Hall. Looking like five petals that are different in sizes and are not totally symmetrical, they resemble a butterfly orchid in full bloom.
Outstanding Functions
The Shanghai Oriental Art Center's facilities easily meet the needs for staging symphony, ballet, musical, opera and Chinese opera performances. It is among the world's best art performance buildings.
It has a performance area consisting of a symphony hall that can seat 1,953 people, an opera hall with 1,020 seats, a smaller performance hall that can seat 333 people and a rehearsal and training area. Besides, there is an exhibition hall and other facilities such as cafes, which offer quality services to make the audience comfortable.

High-tech Features

CAT Control System, the best stage equipment computerized central control system, which is presented by Wagnerbi & Rogsenberg Corp, has been installed in the center. The system needs no hard discs and features the fast-storage mode, which can prevent virus attacks and voltage losses. It is free of hidden risks such as loss of data or damage to the hard discs. It can be operated under simulation mode. Moreover, people can respond to any hitch from the installer's headquarters.
All the equipment in acoustics, fiber optical control, video system, illumination and engineering facilities are produced by world-class brand names.

Advanced Management Mode

The Shanghai Oriental Art Center is managed and operated by the Shanghai Oriental Art Center Management Co., Ltd., which is co-founded by the Beijing Poly Culture and Arts Corporation and the Shanghai Wenhui Xinmin United Newspaper Group. The operators intend to make the center a top cultural and entertainment venue that makes people "enjoy arts and enjoy the services.'' The ultimate goal is to make it the most advanced fine arts center in the country, one of the best in Asia and well-known in the world.
An art committee is set up in the center, which is the first of its kind in China. The committee sets itself a goal of "letting Chinese programs debut in the world theaters and foreign programs debut in China." It is also aiming to cultivate a contingent of performance agents that knows the world performing market well. It is also trying to make the center into a performance venue that is full of novelty. The committee is composed of conductors, musicians, directors, singers, art management specialists and producers. The center plans to introduce the schedule of performance seasons to emulate most theaters in Europe and the United States, starting from 2006. In each performance season, the performances to be staged should be arranged according to the central theme of the season. In the period other than performance seasons, music weeks and art promotion activities will be arranged.
The center became operational on December 31, 2004, on a trial basis. Formal operation will begin on July 1, 2005.