| Mercedes-Bens Wheel the World Expo |
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| Date:26/08/2006 |
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Human history is made up of stories about courage, strength and
creation.
In the long history of human civilization, we can find the imprint
of the World Expo on many monuments.
When an automobile model was displayed
for the first time at the World Expo a century ago, who would have known it
would become a symbol of the modern industrial
civilization?
World Expo, a Century-Old Story from a
Coincidence
The story about automobiles is one about
Mercedes-Bens.
Only the latest science and technology can create exquisite
products, produce high-end brand names and demonstrate endless appeal.
In
all, 19 million Mercedes / Mercedes-Bens vehicles have been produced.
Today,
6.4 million customers possess more than 9.5 million Mercedes-Bens products
around the world.
The existing oldest Mercedes vehicle is the Simplex
produced in 1902.
The three-pointed star, symbol of Mercedes, is one of the
world's best-known brands.
In the history of automobile development,
Mercedes-Bens has held a position unrivalled by any other brand. The history of
Mercedes can claim to be that of the automobile industry, and the World Expo was
precisely the historical platform to witness this history.
The Paris World
Expo in 1889.
Nobody knew at the time that a chance encounter would represent
the beginning of the modern automobile industry.
It was at that expo that
French engineers Rene Panherd and Emile Lovasor met Gottlieb Daimler, one of the
automobile inventors. The world-famous Daimler-Benz company was named after him
and Karl Benz. From then on, they began exploring automobile
technologies.
World Expo, not Just Part of a Brand
Name
In terms of the relationship between the World Expo and the
automobile industry, what the expo has brought to the automobile industry is not
limited to Mercedes.
At the International Industrial Fair held in Great
Britain in 1851, the high-performance steam engine and the advanced steel-making
technology were among the economic achievements brought about by Britain's
industrial revolution and the advanced industrial products put on display by
participating countries.
Various types of steam engines and electric motors
were exhibited at the Paris World Expo hosted by the French government in
1889.
Similar equipment and improved technologies also provided vital
technical support for the development of the automobile industry.
For the
automobile industry, the World Expo is not merely a concept or a symbol; it is a
platform and opportunity for development.
In addition to Benz, there are many
stories about numerous other vehicles that have ever been displayed at the World
Expo.
For example, the Paris World Expo gave a chance to Andre Citroen on
July 4, 1925, when the "CITROEN" symbol made of thousands of neon lights was
illuminated on the Eiffel Tower. The shining light was even more bright in the
night sky of Paris. It was directed by this illumination that Charles Lindbergh,
the world-famous man who piloted a plane across the Atlantic Ocean
single-handedly, landed safely in France that year. For the same reason, the
World Expo also created the legendry of another automobile brand.
The World
Expo, an event that has constantly created miracles.
(Er
Dong)
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