Ever since 1851 when the first World Exposition was held in London, England, corporations have always acted as a dynamic player on the stage of World Exposition with their great contributions to the scientific and technological progress and renovation of the mankind. The World Exposition, in turn, has provided a platform for corporations to enhance their reputation and brand value.

Since 1933 when corporations were permitted for the first time to build their own independent pavilions during the Chicago World's Fair, participating corporations have been able to demonstrate to the whole world their technological advancement and unique culture in more diversified areas and by more flexible means. The corporate pavilion has thus become an indispensable element for a successful and splendid world exposition.